I’ve been testing different ad models for a while, and one thing that always confused me was whether CPC or CPM works better for dating offers. At first, I thought CPM was the obvious choice because it gets more visibility, but after spending money on a few campaigns, I realized it’s not always that simple.
One issue I kept running into was getting a lot of impressions but very few actual clicks. The traffic looked good on paper, but conversions were weak. That’s when I started comparing CPC and CPM side by side for my dating campaigns. Honestly, both worked differently depending on the a
